May 14, 2026
Since the start of E-commerce 25 years ago, creative entrepreneurs have started many E-commerce companies. A good number of these companies have become successful and grown at a good pace. Initially, these companies needed to fulfill a small number of orders, from a limited number of SKUs. Then, when they become successful, they experience fast growth.
Once these entrepreneurs outgrow their kitchen tables and garages, most start scaling their operation with simple fulfillment processes. They may have 3 or 4 pickers filling orders with pick carts using a conventional cluster picking approach, as shown below in figure 1. In this basic process, pickers cluster pick a set of orders, maybe 20 or 30 orders, from beginning to end in a racetrack tour, traveling with the pick cart to all locations that have product demanded by the orders.

As the company grows, this simple process starts getting into problems. As the volume of orders to process increases, more pickers need to be added. Congestion can then become a problem in the rack area. If the number of SKUs increases, more pick paths need to be added on the ground, or the company needs to start going vertical. As a result, walking between picks becomes too long and/or carts cannot practically travel between vertical levels.
At this point, two of the most common options to continue scaling are either a zone routing process or a batch pick to put process.
In a zone routing process (also called serial zone picking) the pick area is divided into pick zones. Each pick zone has one picker permanently assigned to the zone. Conveyor connects all the pick zones together. The conveyor transports order containers to the pick zones that have inventory needed for the order; pick zones that do not have inventory for the order are skipped.

The main benefit of zone routing is that it reduces picker congestion as the number of pickers grows as there are never more than one picker in each pick zone. Pickers also do not need to transport order containers across pick zones that do not have products for the orders. The conveyor takes care of that.
However, the trade-offs with zone routing are:
In a batch pick to put process, pickers pick with pick carts. The pick carts carry batch pick totes. Each pick tote in the cart is destined to a putwall and contains product for multiple orders that are being consolidated at the target putwall.

As mentioned before, a pick cart cluster picking orders can pick for 20 to 30 orders per tour. A pick cart batch picking orders for put walls can pick for 200 to 300 orders per tour – 10x more.
The benefits of batch pick to put are:
The main challenges with this process are:
Batch pick to put processes operated with Fulfillment Engines eliminate the traditional batch transition and queue management issues. With waveless processes, batch transitions are eliminated, multiple inbound buffers are not needed, and exceptions are automatically handled by the software with little impact on the operation.
If you have reached the limit of your cluster order picking operation and are ready for your next evolution leap, contact Fulfillment Engines to get your no-cost assessment and learn how we can help.

Founder and CEO, Fulfillment Engines
Arturo is the product and logistics visionary behind Fulfillment Engines. He is a materials handling industry veteran with over 30 years of experience at industry leaders such as Dematic, Reddwerks, and Fortna. Arturo is a vocal evangelist of the benefits of waveless order processing and applying advanced operations research techniques to solve customer problems. He has a Masters in Operations Research from Stanford University.